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Originally Posted by Bruzilla  Well, racism is defined as: The belief that race accounts for differences in human character or ability and that a particular race is superior to others or discrimination or prejudice based on race. So are blacks being racist? I would say no for two reasons. First, I have never seen a tendency for blacks to refuse to vote for whites. Second, they are supporting someone based on his race and discriminating or being prejudiced against him. The white voters on the other side of the debate who are refusing to vote for him because he's black fail both of those tests.
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So, when an ad says "the discriminating buyer purshases our brand", they mean what?
Bru, discrimination is discrimination. When you are prejudiced based upon race, as you defined racism, you are racist. If that is a prejudice for, or a prejudice against, it's still a prejudice.
We won't get into whether blacks are voting in the primary race at a higher or lower level than precedent would demonstrate, which may (or may not) undermine your statement that there has been no demonstrated tendency for blacks not to vote for whites. That's a whole different issue, and I'm not going to go there. But, using race as a determining factor (for or against) is racist.