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cwo_ghwebb · 09-23-2008, 07:15 AM

Nielsen has researched the television audiences for the two major parties and discovers a surprising attraction for independent voters to the Republicans. Their numbers show that uncommitted voters had a higher percentage of engagement with John McCain than Barack Obama. Those trends hold up with committed voters, too:

Voters not yet committed to either candidate were 12% more engaged by TV coverage of the GOP convention than the Democratic convention, according to an analysis released Monday by Nielsen IAG. …
John McCain’s acceptance speech on September 4 drew the most attentive audience of uncommitted viewers, Nielsen reported. Telecasts of Barack Obama’s and Sarah Palin’s acceptance speeches on August 28 and September 3, respectively, tied in second place as the second most engaging telecasts among uncommitted viewers.
Overall, viewers were more engaged by the telecasts of the RNC vs. the DNC. Registered voters were 10% more engaged by the RNC than the DNC, while likely voters were 12% more engaged in RNC viewing.

Which convention drew independents?

NielsenWire » Uncommitted Voters More Engaged By RNC Telecasts

09-23-2008, 07:15 AM	#1 (permalink)
cwo_ghwebb No Use for Donk Twits Member Since: Jul 2005 Location: Costa Rica bound Posts: 6,675	Which convention drew independents? Nielsen has researched the television audiences for the two major parties and discovers a surprising attraction for independent voters to the Republicans. Their numbers show that uncommitted voters had a higher percentage of engagement with John McCain than Barack Obama. Those trends hold up with committed voters, too: Voters not yet committed to either candidate were 12% more engaged by TV coverage of the GOP convention than the Democratic convention, according to an analysis released Monday by Nielsen IAG. … John McCain’s acceptance speech on September 4 drew the most attentive audience of uncommitted viewers, Nielsen reported. Telecasts of Barack Obama’s and Sarah Palin’s acceptance speeches on August 28 and September 3, respectively, tied in second place as the second most engaging telecasts among uncommitted viewers. Overall, viewers were more engaged by the telecasts of the RNC vs. the DNC. Registered voters were 10% more engaged by the RNC than the DNC, while likely voters were 12% more engaged in RNC viewing. Which convention drew independents? NielsenWire » Uncommitted Voters More Engaged By RNC Telecasts __________________ I don't accept the false premise that I'm not the Messiah and I'm not infallible! - B.O.
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