New Study Shows Kids Still Bombarded with Tobacco

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"Nearly Two-thirds of Youth Recall Recent Tobacco Ads -- Twice the Percentage of Adults; Youth Recall of Advertising for Philip Morris' Marlboro is Especially High

Washington, DC - More than three years after the major tobacco companies agreed to stop marketing to kids as part of the 1998 state tobacco settlement, a new poll shows that kids are twice as likely as adults to be exposed to tobacco advertising. The poll, conducted for the Campaign for Tobacco-Free Kids in March, also finds that three-quarters of kids feel targeted by tobacco companies, kids overestimate the proportion of teens and adults who smoke, and they still find it relatively easy to buy tobacco products."

Kids Still Bombarded with Tobacco Advertising
 
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