Blimpie Carb Counter Menu

Sharon

* * * * * * * * *
Staff member
PREMO Member
CHICAGO - Jeff Endervelt's interest in low-carbohydrate foods began as a personal quest when he experimented with the Atkins diet and spin-offs that helped him shed 20 pounds.

As chief executive of Atlanta-based Blimpie International Inc., Endervelt saw a market worth pursuing when his customers started asking for submarine sandwiches on something other than white bread.

A sandwich shop called Blimpie's might seem an unlikely destination for dieters. It is now also the only national restaurant operator testing a separate menu targeted at the low-carb, high-protein eating craze.

The Blimpie Carb Counter Menu, launched this month in parts of New York's Long Island, offers 6-inch subs with fillings like roast beef and cheddar with wasabi dressing on seven-grain bread. The sandwiches, each with only 7 to 8.5 net carb grams and lacking the white flour eschewed by low-carb adherents, can be paired with a SoBe drink and Crunchers chips from Atkins Nutritionals Inc.

Endervelt expects to take his low-carb menu items into some 1,650 Blimpie stores nationally.

Low carb linkie
 

jazz lady

~*~ Rara Avis ~*~
PREMO Member
I was wondering when somebody was going to see the big potential there and go after it. Hope they bring it down here to the one in Lexington Park.
 
K

Kizzy

Guest
There is so much potential there. I'm getting tired of eating sausages at Wa Wa for lunch.
 
Top