EmptyTimCup
05-26-2012, 05:07 PM
Flex your (political) muscles (http://www.flcourier.com/fleditorial/8349-flex-your-political-muscles)
We live in the miracle of this fantastically dizzying digital age. Because more than 274 million Americans are connected to the Internet, you probably aren’t surprised that we have converged upon the Internet for tidbits surrounding the presidential candidates.
Even though Mitt Romney is the presumed Republican nominee, it’s fascinating to see which candidates attracted the most visitors to their sites.Nielsen recently profiled the voter-age audience (18+) to see who was checking out which of the then-five presidential candidates.
The extensive sample covered 15 different sites during January 2012, including ABCNEWS Digital Network, CBS News Network, CNN Digital Network, Daily Kos, drudgereport.com, Fox News Digital Network, Google News, Huffington Post, MSNBC Digital Network, NPR, NYTimes.com, Politico, USATODAY.com, Wall Street Journal Digital and Yahoo! News websites.
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More results
• Americans 25-49 are most likely to visit Politico and Drudge Report (31 percent).
• NPR enjoyed the largest growth in visitors (up 21 percent since October 2011).
• 28 percent of visitors to Wall Street Journal Digital have a household income of $100,000 or more.
• Surfers who land on the Drudge Report page were most likely to have a bachelor’s degree; more than double the percentage of all active college grad Internet users (36 percent vs. 17 percent).
• College graduates were more likely to visit a specific candidate’s site than visit a News & Information site.
I’m always telling you that knowledge is power, and stressing how you wield power as consumers and how important it is that we use that power wisely. Read. Watch. Listen. Learn. Make the most informed decision possible. The choice and power are in your hands.
Cheryl Pearson-McNeil is the senior vice president of public affairs and government relations for The Nielsen Company, a global information and measurement company.
We live in the miracle of this fantastically dizzying digital age. Because more than 274 million Americans are connected to the Internet, you probably aren’t surprised that we have converged upon the Internet for tidbits surrounding the presidential candidates.
Even though Mitt Romney is the presumed Republican nominee, it’s fascinating to see which candidates attracted the most visitors to their sites.Nielsen recently profiled the voter-age audience (18+) to see who was checking out which of the then-five presidential candidates.
The extensive sample covered 15 different sites during January 2012, including ABCNEWS Digital Network, CBS News Network, CNN Digital Network, Daily Kos, drudgereport.com, Fox News Digital Network, Google News, Huffington Post, MSNBC Digital Network, NPR, NYTimes.com, Politico, USATODAY.com, Wall Street Journal Digital and Yahoo! News websites.
[clip]
More results
• Americans 25-49 are most likely to visit Politico and Drudge Report (31 percent).
• NPR enjoyed the largest growth in visitors (up 21 percent since October 2011).
• 28 percent of visitors to Wall Street Journal Digital have a household income of $100,000 or more.
• Surfers who land on the Drudge Report page were most likely to have a bachelor’s degree; more than double the percentage of all active college grad Internet users (36 percent vs. 17 percent).
• College graduates were more likely to visit a specific candidate’s site than visit a News & Information site.
I’m always telling you that knowledge is power, and stressing how you wield power as consumers and how important it is that we use that power wisely. Read. Watch. Listen. Learn. Make the most informed decision possible. The choice and power are in your hands.
Cheryl Pearson-McNeil is the senior vice president of public affairs and government relations for The Nielsen Company, a global information and measurement company.