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|08-16-2012, 11:35 AM||#1|
Ubi bene ibi patria
Member Since: Aug 2007
Sesame Street Adds New Spanish-Speaking Character
Link to original article.
"Sesame Street has one Spanish-speaking character already, a little lamb named Ovejita, who likes visiting school with Murray Monster. And a sharp-eyed friend noticed that the show is casting a second bilingual character who not only speaks Spanish, but is “comfortable with multiple Spanish dialects and accents.”
Strategically, this is probably a smart step—if Sesame Street wants to fulfill its mission of providing quality early-education television to a growing audience, having characters who speak Spanish is a good way to expose children whose first language is English to a language it may be useful for them to know later, and it may give families whose first language is Spanish a door into a show that would otherwise seem unfamiliar.
There’s been a lot of conversation lately about the fact that Hispanic and Latino viewers aren’t turning in to broadcast television, and it’s smart business and educational sense to try to meet the members of those audiences who are looking for some Spanish-language programming where they are in a way that matches Sesame Street‘s mission. "
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