That would be my guess as well. First of all, it's a vegan restaurant. Second, clearly it's a SJW place that mainstream men and women will avoid. Who wants a side of guilt with their sawdust burger and a lecture for dessert?
They're getting roasted on Zomato:
https://www.zomato.com/melbourne/handsome-her-brunswick
But on their FB they're alleging that they're packing the place, and one woman brought her daughters and enthused about the pics of their vulva stones (???) and period stickers (whatever the hell that is).
https://www.facebook.com/handsomeherbrunswick/
As a woman, I think of myself as a normal person and have no feelings of unfulfillment or inadequacy, and therefore don't need a "special place" where I can feel "safe", unless you count the outdoor bar at Sharkey's in Panama City Beach. Stunts like this make women look like psycho loons who can't function in normal society, and certainly cannot function in a senior position in a corporation. Do you think your woman surgeon needs to wear a vagina hat and have a safe space where she can be at one with her vulva stones? I'm guessing no.