Most of the major players in the comic book industry have been deliberately injecting progressive political themes into their stories for years. Despite clear messages from their customers, and former customers, that they want less politics and and more good storytelling, publishers continue on their self-destructive path, risking alienating a significant percentage of their readership in the process.

Earlier this year, the blowback had become overt enough that the vice president of sales at Marvel, David Gabriel, was forced to admit that comic book retailers were complaining about all the "diversity"-oriented series.

ďWhat we heard was that people didnít want any more diversity," said Gabriel. "They didnít want female characters out there. Thatís what we heard, whether we believe that or not. I donít know that thatís really true, but thatís what we saw in salesÖAny character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up."

While Gabriel at least is admitting there's a problem, his comments suggest that he thinks the pushback stems from some sort of racism or sexism. In other words, Marvel might be hearing the complaints, but they're not getting what is actually fueling the complaints: a resistance to forcing identity politics and other overtly partisan issues at the expense of entertaining stories and the faithful portrayal of the characters comic fans have come to know and love.

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