Kylie Jenner Wiped Out $1.3 Billion of Snap’s Market Value

GURPS

INGSOC
PREMO Member
Shares of the Snapchat parent company sank 6.1 percent on Thursday, wiping out $1.3 billion in market value, on the heels of a tweet on Wednesday from Kylie Jenner, who said she doesn’t open the app anymore. Whether it’s the demands of her newfound motherhood, or the recent app redesign, the testament drew similar replies from her 24.5 million followers. Wall Street analysts too have begun to notice, citing recent user engagement trends noticed since the platform’s redesign.

Jenner’s tweet was followed late Thursday by one from Maybelline New York, asking its followers if it should stay on the Snapchat platform. The beauty-product brand owned by Paris-based L’Oreal SA said its “Snapchat views have dropped dramatically,” but it still wanted to connect with its followers.

Citigroup analyst Mark May downgraded the stock to sell from neutral earlier this week after seeing a “significant jump” in negative reviews of the app’s redesign. He expects the reviews could cause user engagement to fall, hurting financial results.



In One Tweet, Kylie Jenner Wiped Out $1.3 Billion of Snap’s Market Value


:killingme
 

mAlice

professional daydreamer
Shares of the Snapchat parent company sank 6.1 percent on Thursday, wiping out $1.3 billion in market value, on the heels of a tweet on Wednesday from Kylie Jenner, who said she doesn’t open the app anymore. Whether it’s the demands of her newfound motherhood, or the recent app redesign, the testament drew similar replies from her 24.5 million followers. Wall Street analysts too have begun to notice, citing recent user engagement trends noticed since the platform’s redesign.

Jenner’s tweet was followed late Thursday by one from Maybelline New York, asking its followers if it should stay on the Snapchat platform. The beauty-product brand owned by Paris-based L’Oreal SA said its “Snapchat views have dropped dramatically,” but it still wanted to connect with its followers.

Citigroup analyst Mark May downgraded the stock to sell from neutral earlier this week after seeing a “significant jump” in negative reviews of the app’s redesign. He expects the reviews could cause user engagement to fall, hurting financial results.



In One Tweet, Kylie Jenner Wiped Out $1.3 Billion of Snap’s Market Value


:killingme

24.5 million followers. Pathetic.
 

vraiblonde

Board Mommy
PREMO Member
Patron
24.5 million followers. Pathetic.

Isn't that scary? I'm hoping most of them are Russian bots.

Anyway, Snapchat was on it's way out before Kylie declared it over. Novelty apps with no real purpose don't usually last long.
 

GURPS

INGSOC
PREMO Member
Isn't that scary? I'm hoping most of them are Russian bots.

Anyway, Snapchat was on it's way out before Kylie declared it over. Novelty apps with no real purpose don't usually last long.


Teens / College Kids bounce from thing to thing ....


Facebook is being taken over by your parents ...
 
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