Facebook Gave Device Makers Deep Access to Data on Users and Friends

GURPS

INGSOC
PREMO Member
But the partnerships, whose scope has not previously been reported, raise concerns about the company’s privacy protections and compliance with a 2011 consent decree with the Federal Trade Commission. Facebook allowed the device companies access to the data of users’ friends without their explicit consent, even after declaring that it would no longer share such information with outsiders. Some device makers could retrieve personal information even from users’ friends who believed they had barred any sharing, The New York Times found.

Most of the partnerships remain in effect, though Facebook began winding them down in April. The company came under intensifying scrutiny by lawmakers and regulators after news reports in March that a political consulting firm, Cambridge Analytica, misused the private information of tens of millions of Facebook users.

In the furor that followed, Facebook’s leaders said that the kind of access exploited by Cambridge in 2014 was cut off by the next year, when Facebook prohibited developers from collecting information from users’ friends. But the company officials did not disclose that Facebook had exempted the makers of cellphones, tablets and other hardware from such restrictions.

“You might think that Facebook or the device manufacturer is trustworthy,” said Serge Egelman, a privacy researcher at the University of California, Berkeley, who studies the security of mobile apps. “But the problem is that as more and more data is collected on the device — and if it can be accessed by apps on the device — it creates serious privacy and security risks.”



Facebook Gave Device Makers Deep Access to Data on Users and Friends
 

GURPS

INGSOC
PREMO Member
The recent fuss about Facebook and Google's tracking programs and the ad targeting they offer has caused me to realize that most people either don't understand or don't care how advertising works. As the former CTO of an Internet advertising startup, I've given it a lot of thought in the last few years. This being me, the math geek, I've done a lot of this thinking mathematically, but I promise that I won't inflict the math part on you.

Or at least not much.

So, let's think about what advertising is for. The idea is to entice, and even convince, potential customers to become actual customers, and to buy things.

There are a million ways to do this, from old-fashioned word-of-mouth, to newspaper and magazine ads, to ShamWow pitchmen on late-night TV, to computer games that give you some kind of in-game goodies for watching an ad. (I've recently been compulsively playing a "terraform the universe" game that works like this; I hope to write a review soon.)

Every advertising method has some inherent cost. Word-of-mouth is low cost; national TV is expensive; others are in between. Every advertisement also has an inherent potential reward when someone is convinced, but not every person who sees an advertisement will actually buy the product. (I regularly see ads for products I already own; I imagine most everyone else has the same experience.)


https://pjmedia.com/trending/what-f...th-your-information-should-not-be-a-surprise/
 
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