Elvis Radio, one of more than 130 channels on Sirius, may be the first station to transform what is normally a short-lived publicity stunt into a full-time dial fixture. As such, the all-Elvis station is widely viewed as an early litmus test for the ultra-niching that may lie ahead in satellite and digital radio, which offers listeners hundreds of channel choices...
Sirius began its commitment to resurrecting the Presley sound by negotiating its way inside the gates of Graceland, building a brand-new studio there and signing up about a half-dozen DJs consumed by the Elvis mystique or who knew the pop superstar personally...
Sirius already has Radio Margaritaville. Although not strictly a single-artist change, the station overflows with Jimmy Buffett songs. It also plays James Taylor, the Beach Boys and Harry Belafonte. At XM Radio, Frank's Place showcases a wealth of Sinatra recordings, blending in the likes of Louis Armstrong, Tony Bennett and Ella Fitzgerald.
