On-egg Messaging dollars subsidize cost
At this point you may be thinking, “Well, this all sounds fine and dandy, but do I have to pay more for freshness dated eggs?” The short answer is “probably not.”
And, here’s why.
The same process used to etch Freshness & Traceability Codes can be used to deliver informative messages from sponsors. As Freshness & Traceability Coding makes its way onto more and more eggs, you may begin noticing On-egg Messaging along with the Freshness & Traceability Code. At first, you’ll likely notice a national charity or not-for-profit being featured as the On-egg Messaging. A percentage of all messages will be reserved for charitable organizations, while the rest of the messaging will include promotions, websites and logos. Advertisers who sponsor On-egg Messaging are promoting health and freshness while subsidizing the cost of the marking process used to deliver this service to you.
