persuasion

PSA (goes for all media forms, all advertising, all ideologies, etc.): --- End of line (MCP)

Scott Adams ("Dilbert" comic) has written a very interesting essay on the "Fine People" hoax. It's a case study in how - faced with overwhelming evidence pointing to the error of one's belief - many (most) will refuse to accept the facts and cling to the error. Because "cognitive dissonance."*...