“The Left Can’t Meme”: How Right-Wing Groups Are Training the Next Generation of Social Media Warriors


PREMO Member
Benny Johnson took to the stage at the convention center in Palm Beach, Florida, before an audience of cheering young Trump supporters in December to lead a session titled “How to Own the Libs.”

“I ask myself every day: How do we own the libs?” said Johnson, at the time a reporter for the right-wing Daily Caller. “How do we do it in a way that makes a difference? Because these people deserved to be wrecked.”

According to Johnson, the answer to that question is memes. These bits of humor or political propaganda—generally images overlaid with a caption designed to go viral—are best known for littering social media, but some experts think they might have helped elect Donald Trump. Or as notorious internet troll Chuck Johnson has said, “We memed the president into existence.”



Gen Z is becoming more and more Conservative