But the bigger story is a complete shift in the Olympic paradigm. For the first time in the modern era, the script has been reversed. Rather than cities taking desperate measures to win over IOC members for their votes, the money this time is flowing the other way. As part of its agreement with Los Angeles, the IOC agreed to increase the amount of revenue it will share to help offset the additional cost and risk that comes with waiting four additional years. It is also waving some $50 million in fees.
Why is this important? Well, you first have to understand how Olympic funding usually works. Since 1984, the last time Los Angeles hosted the Summer Games, the IOC has sold television rights and international sponsorships on its own. It then cuts a check to the host city for a predetermined amount to help cover the cost of the event. That amount is set to be $1.7 billion in 2024 (it was $1.5 billion for Rio last summer). From there, cities rely on domestic sponsorships ($1.2 billion in London in 2012) and ticket sales ($1.1 billion in London) to cover the remaining expenses. The caveat: That amount is rarely enough to cover all the bills.
But, for 2028, the IOC has agreed the amount could be as much as $2 billion. Of perhaps even greater importance: The IOC has agreed to not take its 20 percent share of any surplus that is left after the Games, allowing the L.A. organizing committee to sell domestic sponsorships in any area where the IOC doesn't already have a sponsor. Those concessions could potentially be worth hundreds of millions of dollars.
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