Who buys into this nonsense? This has Alan Funt written all over it. But, hey. if they can make a buck off of stupid people, then go for it.
What is an “Ally”?
“Ally” is the term commonly used to refer to someone from a privileged group who supports the efforts of oppressed people. White “allies” support Black people in their pursuit of full liberation from anti-Blackness and white supremacy. This support is given wholly and unabashedly and is demonstrated financially, physically, emotionally, and spiritually. We believe giving Black people your money is essential to being a useful ally.
Why is it called “Safety Pin”?Soon after the election of Donald Trump, the “safety pin” arose as a symbol of solidarity. The idea was that privileged people (men, white people, cis hetero people, Christians, etc.) would wear a safety pin on their shirt identifying them as “safe people” to marginalized populations as hate crimes rose in the aftermath of the presidential election. Further, it was suggested that those wearing a safety pin would intervene if they saw a hate crime taking place.
But this “safety pin solidarity” was largely just for show. Almost immediately oppressed people, particularly Black women, critiqued the safety pin as a shallow gesture focused more on privileged people feeling like a “good person” rather than actually keeping marginalized people safe. The safety pin show of solidarity was a failure.
To complicate things further, white women took this challenge as an opportunity to make money. Within days safety pin charms and necklaces were selling on etsy (by white women) for upwards of $300 dollars. Overnight the safety pin solidarity became commercialized, with white people raking in most of the profits.
It was out of this context that Leslie and Marissa came up with the Safety Pin Box. Safety Pin Box takes the impulses of the original safety pin show of solidarity and stewards them for good.