Facebook’s Role in Data Misuse Sets Off Storms on Two Continents

GURPS

INGSOC
PREMO Member
WASHINGTON — Facebook on Sunday faced a backlash about how it protects user data, as American and British lawmakers demanded that it explain how a political data firm with links to President Trump’s 2016 campaign was able to harvest private information from more than 50 million Facebook profiles without the social network’s alerting users.

Senator Amy Klobuchar of Minnesota, a Democratic member of the Senate Judiciary Committee, went so far as to press for Mark Zuckerberg, Facebook’s chief executive, to appear before the panel to explain what the social network knew about the misuse of its data “to target political advertising and manipulate voters.”

The calls for greater scrutiny followed reports on Saturday in The New York Times and The Observer of London that Cambridge Analytica, a political data firm founded by Stephen K. Bannon and Robert Mercer, the wealthy Republican donor, had used the Facebook data to develop methods that it claimed could identify the personalities of individual American voters and influence their behavior. The firm’s so-called psychographic modeling underpinned its work for the Trump campaign in 2016, though many have questioned the effectiveness of its techniques.


Facebook’s Role in Data Misuse Sets Off Storms on Two Continents
 

GURPS

INGSOC
PREMO Member
Facebook has come under increased pressure after The Guardian published an article based upon the allegations of a former employee of Cambridge Analytica who helped lead the effort to create profiles of social media users for the purposes of targeted campaigning, similar to the widely praised profile-based campaign of Obama For America in 2012. According to the allegations, Cambridge Analytica — which has become a target of the Left because of its connection to the Trump campaign — paid researcher Aleksandr Kogan for data he collected, which Facebook allowed him to do. However, Facebook alleges that he misled the company about the purposes of his data collection and that it asked Kogan and Cambridge Analytica in 2015 to delete the data, which they say they did — a claim which no one has yet disproved. Nonetheless, the outrage has been building against both the firm and Facebook.

Amid sliding shares and advertisers threatening to pull ads from the platform over the whole affair, Zuckerberg issued his statement on Facebook Wednesday and appeared on CNN, where he said he was "happy" to testify before Congress and suggested that he welcomes some form of regulation by the government. "I'm not sure we shouldn't be regulated," he told CNN. "There are things like ad transparency regulation that I would love to see."


https://www.dailywire.com/news/28539/mark-zuckerberg-heres-what-really-happened-james-barrett


so basically there was no 'data breech' this activity was allowed .....
 
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