Facebook: 'They Were on Our Side'

GURPS

INGSOC
PREMO Member
Davidsen began the tweet thread with a link to a Time article outlining the Obama campaign's Facebook targeting campaign, which she said was codenamed “Project Taargus”:

That’s because the more than 1 million Obama backers who signed up for the [Facebook-based app] gave the campaign permission to look at their Facebook friend lists. In an instant, the campaign had a way to see the hidden young voters. Roughly 85% of those without a listed phone number could be found in the uploaded friend lists. What’s more, Facebook offered an ideal way to reach them. “People don’t trust campaigns. They don’t even trust media organizations,” says Goff. “Who do they trust? Their friends.”

The campaign called this effort targeted sharing. And in those final weeks of the campaign, the team blitzed the supporters who had signed up for the app with requests to share specific online content with specific friends simply by clicking a button. More than 600,000 supporters followed through with more than 5 million contacts, asking their friends to register to vote, give money, vote or look at a video designed to change their mind. A geek squad in Chicago created models from vast data sets to find the best approaches for each potential voter. “We are not just sending you a banner ad,” explains Dan Wagner, the Obama campaign’s 29-year-old head of analytics, who helped oversee the project. “We are giving you relevant information from your friends.”

[TWITTER]https://twitter.com/cld276/status/975565844632821760[/TWITTER]

[TWITTER]https://twitter.com/cld276/status/975568473626742785[/TWITTER]



Ex-Obama Campaign Director Drops Bombshell Claim on Facebook: 'They Were on Our Side'
 

b23hqb

Well-Known Member
PREMO Member
FB is on the side of the left, quietly, and on their own side, monetarily. They don't give a crap about anybody they profile - just that they get information they can sell or use to promote themselves.
 

Lurk

Happy Creepy Ass Cracka
FB is on the side of the left, quietly, and on their own side, monetarily. They don't give a crap about anybody they profile - just that they get information they can sell or use to promote themselves.

Which explains today's super, duper Facebook outing of Cambridge Analytica who, using Facebook apps, was able to comb out millions of user profiles to develop "Who would this person vote for" strategies in 2016. Of course, every news report on this outing points out that Cambridge Analytica did some unrelated work for the Trump campaign. So we have keep the Obama effort quiet and make sure Trump is somehow painted with the guilty brush. But then Davidson spilled the beans.
 

Lurk

Happy Creepy Ass Cracka
That’s because the more than 1 million Obama backers who signed up for the [Facebook-based app] gave the campaign permission to look at their Facebook friend lists. In an instant, the campaign had a way to see the hidden young voters. Roughly 85% of those without a listed phone number could be found in the uploaded friend lists. What’s more, Facebook offered an ideal way to reach them. “People don’t trust campaigns. They don’t even trust media organizations,” says Goff. “Who do they trust? Their friends.”

Who needs Russian trolls to swing an election? Facebook swung enough young voters to overcome the "This is getting close" polls Romney was posting in the last days of the campaign.
 

vraiblonde

Board Mommy
PREMO Member
Patron
FBers will "like" something, but I don't think a social media post would actually get them off the couch to go vote if they weren't already going to do so. Young people are probably more inclined to vote the way their friends vote, but they're also more inclined to talk about voting rather than actually voting.

I think with any social media, it's a given that *you* are the product being sold...to advertisers and whatnot. Stories like this are pretty much making a big deal out of not much.
 

GURPS

INGSOC
PREMO Member
Funny, When Obama Harvested Facebook Data On Millions Of Users To Win In 2012, Everyone Cheered



Privacy: Facebook faces what some are calling an "existential crisis" over revelations that its user data fell into the hands of the Trump campaign. Whether or not the attacks on the social media giant are justified, the fact is that the Obama campaign used Facebook (FB) data in the same way in 2012. But the reaction from the pundits and press back then was, shall we say, somewhat different.

[clip]

In 2012, the Obama campaign encouraged supporters to download an Obama 2012 Facebook app that, when activated, let the campaign collect Facebook data both on users and their friends.

According to a July 2012 MIT Technology Review article, when you installed the app, "it said it would grab information about my friends: their birth dates, locations, and 'likes.' "

The campaign boasted that more than a million people downloaded the app, which, given an average friend-list size of 190, means that as many as 190 million had at least some of their Facebook data vacuumed up by the Obama campaign — without their knowledge or consent.

[clip]

When Obama was exploiting Facebook users to help win re-election, it was an act of political genius. When Trump attempted something similar, with unclear results, it's a travesty of democracy and further evidence that somehow he stole the election.
 

PsyOps

Pixelated
I'm not really sure why this is news. It doesn't sound illegal. It's really no different than people going around different towns spreading the word on a candidate; except they're using current technology to do it. If people don't know by now that NOTHING on social media is private, not even from politicians who are mining for votes, God help you.

If the technology is there, they are going to find ways to use it.
 

Hijinx

Well-Known Member
I'm not really sure why this is news. It doesn't sound illegal. It's really no different than people going around different towns spreading the word on a candidate; except they're using current technology to do it. If people don't know by now that NOTHING on social media is private, not even from politicians who are mining for votes, God help you.

If the technology is there, they are going to find ways to use it.

Eh-yup
 

GURPS

INGSOC
PREMO Member
I'm not really sure why this is news. It doesn't sound illegal.
If the technology is there, they are going to find ways to use it.



It's Not ...
.... data gathering was cool and hip with the Obama 2012 App scraping User Facebook data,
but when Cambridge Analytica did it and Trump Campaign got the yr old data :cds:


#becauseTrump
 

GURPS

INGSOC
PREMO Member
MPs formally request Zuckerberg answer questions



Damian Collins MP, the chair of the culture committee, has written to Facebook's chief executive to formally request that he appear before them in an oral evidence session.

Mr Collins wrote that the DCMS committee "has repeatedly asked Facebook about how companies acquire and hold on to user data from their site, and in particular about whether data had been taken without their consent.

"Your officials' answers have consistently understated this risk, and have been misleading to the Committee," Mr Collins informed Mr Zuckerberg.

"It is now time to hear from a senior Facebook executive with the sufficient authority to give an accurate account of this catastrophic failure of process."

In his letter, Mr Collins continued: "There is a strong public interest test regarding user protection. Accordingly we are sure you will understand the need for a representative from right at the top of the organisation to address concerns.
 

GURPS

INGSOC
PREMO Member
Facebook stock drops after reports of FTC probe and UK summons of Zuckerberg in data scandal

  • The probes follow a weekend of turmoil for Facebook after reports that Cambridge Analytica gained access to the data of more than 50 million users.
  • Shares of Facebook fell nearly 5 percent Tuesday, after falling as much as 8 percent on Monday.
  • UK officials are also investigating the alleged mishandling of data.


"We are aware of the issues that have been raised but cannot comment on whether we are investigating. We take any allegations of violations of our consent decrees very seriously as we did in 2012 in a privacy case involving Google," a spokesman for the FTC said Tuesday.

Facebook said Tuesday it has received a letter from the FTC with questions, but has not been informed of a formal probe.

A violation of the consent decree could carry a penalty of $40,000 per violation, which could mean a fine conservatively estimated to be "many millions of dollars in fines" for Facebook, The Washington Post reported over the weekend, citing a former FTC official.

Facebook will brief members of the House Energy and Commerce Committee Wednesday, according to a committee spokesman.

Facebook officials have also tentatively agreed to brief lawmakers on the House Judiciary Committee on the matter as early as Wednesday,




good let suckerberg twist in the wind .....
 

GURPS

INGSOC
PREMO Member
A new report by CBS News poured some cold water on the media firestorm sparked by The Guardian's exposé on the Trump-connected Cambridge Analytica firm's efforts to gather data on Facebook users. Though the Trump campaign did work with the firm, CBS reports, it quickly "phased out" its partnership with the group for the general election and did not use any of the "psychographic" data at the center of The Guardian's report.

On Sunday, The Guardian published a lengthy investigative piece based on the claims of whistleblower Christopher Wylie, who says he "made Steve Bannon’s psychological warfare tool" for Cambridge Analytica before he left in 2014 but now says he regrets heading up the effort. The firm, Wylie said, unethically accessed Facebook data from some 50 million users to create profiles based on personality type for targeted campaigning. The report set off a series of damning headlines, though many pointed out that efforts to use social media data to create profiles had been widely praised by the same outlets back in 2012 when the Obama campaign likewise mined social media data for campaigning purposes.

Though The Guardian and Wylie made much of the Facebook data collected by the firm in 2014, and suggested the Trump campaign used it, CBS reports that none of the data obtained under Wylie was actually used:

The Trump campaign never used the psychographic data at the heart of a whistleblower who once worked to help acquire the data's reporting -- principally because it was relatively new and of suspect quality and value. The profiling approach utilized by Cambridge Analytica allowed it to predict the voting likelihoods of individual people based on personality, the firm claimed.



Narrative Fail: CBS Drops Bomb On Trump-Cambridge Analytica Claims
 

Sapidus

Well-Known Member
https://twitchy.com/samj-3930/2018/...in-3-simple-truths-that-zuckerberg-will-hate/



[TWITTER]https://twitter.com/benshapiro/status/975896883267850240[/TWITTER]


[TWITTER]https://twitter.com/brooktroutr/status/975935251015970816[/TWITTER]




Do you not get that their is a difference between using social media to organize ala the Parkland students using it as a tool to organize vs using social media to steal peoples information and target them to help spread fake news and propaganda?


Do you actually even know what social media is?
 

GURPS

INGSOC
PREMO Member
ah yes its 'ok' because Obama did it with the Obama 2012 App ....



In 2012, the Obama campaign encouraged supporters to download an Obama 2012 Facebook app that, when activated, let the campaign collect Facebook data both on users and their friends.

According to a July 2012 MIT Technology Review article, when you installed the app, "it said it would grab information about my friends: their birth dates, locations, and 'likes.' "

The campaign boasted that more than a million people downloaded the app, which, given an average friend-list size of 190, means that as many as 190 million had at least some of their Facebook data vacuumed up by the Obama campaign — without their knowledge or consent.
 
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