Amp shifting off Dale Earnhardt Jr.

[10ozCurls]

Four years after making waves in NASCAR by signing on as the primary sponsor of Dale Earnhardt Jr., Amp Energy is phasing its brand off the car of the sport’s most popular driver.

PepsiCo is expected to announce this week that Diet Mountain Dew will replace its Amp Energy brand as Earnhardt’s primary sponsor for 16 races in 2012. The company has the primary sponsorship rights for 20 total races on the No. 88 car, and Amp will serve as an associate sponsor while also appearing on the hood for the other four races.

Amp shifting off Dale Earnhardt Jr. - SportsBusiness Daily | SportsBusiness Journal

 

[Sweet 16]

Perhaps because energy drinks are increasingly perceived as "unhealthy" and *Diet* Mt. Dew is somehow more "healthy"? :shrug:

 

[AnthonyJames]

It doesn't matter if they put Mug Rootbeer or Aquafina water on his car, It's still PepsiCo sponsorship.

 

[2lazy2P]

It doesn't matter if they put Mug Rootbeer or Aquafina water on his car, It's still PepsiCo sponsorship.

You are exactly right - it is all elementry. But for poops and giggles, found a couple pics to go along with this thread with Dale Earnhardt Jr.’s new paint scheme

 

[AnthonyJames]

You are exactly right - it is all elementry. But for poops and giggles, found a couple pics to go along with this thread with Dale Earnhardt Jr.’s new paint scheme


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I like it. The silver is more colorful than the white was. Do you think the National Guard colors will change any, like changing the white sides to silver? That would be cool. I don't think Jr would go for it though, he likes the Redskins too much and that would look like Dallas colors.

 

[2lazy2P]

I like it. The silver is more colorful than the white was. Do you think the National Guard colors will change any, like changing the white sides to silver? That would be cool. I don't think Jr would go for it though, he likes the Redskins too much and that would look like Dallas colors.

Yeah haven't seen anything yet. Although I don't see them getting away from the blue a whole lot.