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"Online, Barack Obama is king of social networking.
Which is not to say that he's the most popular candidate on social networking sites. (Start deleting those angry comments now, Ron Paul fans.) He's just the busiest soc-net bee of the lot. The first to capitalize on the strength of his Facebook groups. The first to have a profile on Eons, the MySpace for baby boomers. One of the first candidates -- the other being Rudy Guiliani -- to have a profile on LinkedIn, a site for professional networkers, and the first to have a LinkedIn group.
And as of Friday, he's the first candidate to have profiles on BlackPlanet.com and MiGente.com, popular soc-nets in the black and Latino communities, and also on newer soc-nets such as AsianAve.com (for Asian Americans) and GLEE.com ("GLEE" stands for "Gay, Lesbian and Everyone Else").
For a biracial candidate who grew up in Hawaii and Indonesia and has lived in New York and Chicago -- and who's touted himself as someone who can unite Americans -- this kind of outreach makes sense. "At Obama events across the country what is noticeable is the diversity of the crowd and the unique level of energy from groups of people who may not have attended a political event for any other candidate in the past," Obama spokeswoman Jen Psaki told The Trail."
Barack Obama, Social Networking King | The Trail | washingtonpost.com
Which is not to say that he's the most popular candidate on social networking sites. (Start deleting those angry comments now, Ron Paul fans.) He's just the busiest soc-net bee of the lot. The first to capitalize on the strength of his Facebook groups. The first to have a profile on Eons, the MySpace for baby boomers. One of the first candidates -- the other being Rudy Guiliani -- to have a profile on LinkedIn, a site for professional networkers, and the first to have a LinkedIn group.
And as of Friday, he's the first candidate to have profiles on BlackPlanet.com and MiGente.com, popular soc-nets in the black and Latino communities, and also on newer soc-nets such as AsianAve.com (for Asian Americans) and GLEE.com ("GLEE" stands for "Gay, Lesbian and Everyone Else").
For a biracial candidate who grew up in Hawaii and Indonesia and has lived in New York and Chicago -- and who's touted himself as someone who can unite Americans -- this kind of outreach makes sense. "At Obama events across the country what is noticeable is the diversity of the crowd and the unique level of energy from groups of people who may not have attended a political event for any other candidate in the past," Obama spokeswoman Jen Psaki told The Trail."
Barack Obama, Social Networking King | The Trail | washingtonpost.com