A local bean farmer was blessed with a wonderful crop this
fall. In fact he had so many beans, he needed to unload them
somehow. With all the hoopla about the upcoming Super Bowl,
he decided that would be a good venue to reach more people.
With this in mind he went to the local TV station to speak with
the advertising manager. The farmer said, "I would like to
purchase a minute or two during the Super Bowl to advertise
my wonderful beans. I have such a bountiful crop of beans of
all kinds; pinto beans, lima beans, navy beans, red beans..."
The sales manager said, "Ok, Ok, I get the message. And what
would you be able to pay for this amount of prime advertising
time?"
The farmer scratched his beard, looked off, then said, very
solemnly, "I'd be willing to go as high as $300 to reach those
folks."
"$300?" the manager yelled, "You must be out of your mind!!!
The current sponsors pay through the nose to get the exposure
of the Super Bowl! For example, the makers of Kotex pay
MILLIONS of dollars to reach the audience!"
The farmer very evenly replied, "I'm sure that's right. But
those people are out for blood. I'm just farting around."
fall. In fact he had so many beans, he needed to unload them
somehow. With all the hoopla about the upcoming Super Bowl,
he decided that would be a good venue to reach more people.
With this in mind he went to the local TV station to speak with
the advertising manager. The farmer said, "I would like to
purchase a minute or two during the Super Bowl to advertise
my wonderful beans. I have such a bountiful crop of beans of
all kinds; pinto beans, lima beans, navy beans, red beans..."
The sales manager said, "Ok, Ok, I get the message. And what
would you be able to pay for this amount of prime advertising
time?"
The farmer scratched his beard, looked off, then said, very
solemnly, "I'd be willing to go as high as $300 to reach those
folks."
"$300?" the manager yelled, "You must be out of your mind!!!
The current sponsors pay through the nose to get the exposure
of the Super Bowl! For example, the makers of Kotex pay
MILLIONS of dollars to reach the audience!"
The farmer very evenly replied, "I'm sure that's right. But
those people are out for blood. I'm just farting around."
