A Seattle-based startup backed by investors behind Beyond Meat is launching the world's first beanless coffee to reduce the environmental impact of coffee production.
Coffee farms are moving uphill in search of cooler climates, leading to deforestation, as studies predict that nearly half of the land currently used for coffee production could be unproductive by 2050 due to climate change.
Atomo's proof-of-concept beanless coffee has significantly lower carbon emissions and water usage compared to regular coffee, using upcycled ingredients like discarded date pips.