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"A TV ad campaign featuring lingerie-clad women praying for beautiful hair has been banned by the advertising watchdog because it might offend Christians.
The series of three TV ads, created by ad agency TBWA Manchester for beauty firm ghd, had an overall religious theme using the strapline "Ghd. A new religion for hair".
Ghd's ads showed scantily-clad women in various positions, such as lying on a bed, while looking upwards with their hands clasped as if in prayer. Some had objects that looked like votive candles and rosary beads.
Viewers could hear the thoughts of each of the women, in various languages."
Ghd beauty ad banned by ASA after Christian outcry | Media | guardian.co.uk
The series of three TV ads, created by ad agency TBWA Manchester for beauty firm ghd, had an overall religious theme using the strapline "Ghd. A new religion for hair".
Ghd's ads showed scantily-clad women in various positions, such as lying on a bed, while looking upwards with their hands clasped as if in prayer. Some had objects that looked like votive candles and rosary beads.
Viewers could hear the thoughts of each of the women, in various languages."
Ghd beauty ad banned by ASA after Christian outcry | Media | guardian.co.uk
