Black Rifle Coffee's CEO Responds to the Social Media Furor Over His New York Times Magazine Interview
One of the more interesting revelations was that Hafer took his cues from the Pentagon’s “anti-extremist” bureaucracy.
Think about that. An iconic Biblical figure, the angel who will lead the forces of Good to its final victory over Evil (see Revelation 12:7-9), is labeled an extremist symbol by some toad in the Pentagon, and the company immediately kowtows.
By yesterday, things were hot enough that Hafer felt like he had to issue a personal response.
One of the more interesting revelations was that Hafer took his cues from the Pentagon’s “anti-extremist” bureaucracy.
Hafer and Best were talking in a glorified supply closet in the Salt Lake City offices, where potential designs for new coffee bags were hanging on the wall. One of them featured a Renaissance-style rendering of St. Michael the Archangel, a patron saint of military personnel, shooting a short-barreled rifle. In Afghanistan and Iraq, Hafer knew a number of squad mates who had a St. Michael tattoo; for a time, he wore into battle a St. Michael pendant that a Catholic friend gave him. But while the St. Michael design was being mocked up, Hafer said he learned from a friend at the Pentagon that an image of St. Michael trampling on Satan had been embraced by white supremacists because it was reminiscent of the murder of George Floyd. Now any plans for the coffee bag had been scrapped. “This won’t see the light of day,” Hafer said.
Think about that. An iconic Biblical figure, the angel who will lead the forces of Good to its final victory over Evil (see Revelation 12:7-9), is labeled an extremist symbol by some toad in the Pentagon, and the company immediately kowtows.
By yesterday, things were hot enough that Hafer felt like he had to issue a personal response.