Another Razor Company Slammed After Showcasing Trans Model With Chest Scars
The razor manufacturing company Braun is being slammed for a “shockingly immoral” promo featuring a shirtless woman who identifies as transgender and has visible mastectomy scars.
The Telegraph reported on Monday that the U.K. branch of the grooming company has featured a woman identifying as a man to model the company’s Series X hybrid trimmers. The female model appears to have undergone a double mastectomy, a procedure frequently done when women who identify as men have their breasts removed to look less feminine.
“Promoting the removal of healthy breast tissue is not only shockingly immoral, but against advertising standards guidance to not glamourise or trivialize cosmetic surgery,” Maya Forstater, the executive director of Sex Matters, told the Telegraph. “The campaign perpetuates the terrible lie that women can become men if they have their breasts removed and take hormones.”
“Braun executives must have been living under a rock if they think that this campaign represents ‘inclusivity.’ The reality is that Braun has now written itself into history as promoting social contagion and what will become one of the most notorious medical scandals,” she added.
The photo is one of several used to promote the company’s new line of hybrid trimmers in the U.K., and visible scar marks can be seen on the model’s chest. The U.S. website for Braun does not yet offer the same products that the woman was used to promote.