This commercial would have been funny if it wasn't a blatant response to the Dylan whatever controversy. "Hey, all you ignorant rednecks, drink our beer!" Remember when beer commercials showed attractive people doing things like parasailing, beach volleyball, going to celebrity parties, hooking up with other attractive people....you know, fantasy things? Yeah, the Bud marketing team can't see that anymore. You're either a hip cool trans/gay/whatever or you're a white redneck eating out of a watermelon. So what could have been a relatable humorous commercial is now an insult. You can feel the contempt coming through.
They never should have jumped into politics because now they can't do anything right. Their marketing people are so out of touch with the consumer - not to mention real normal humans - that there's no coming back.