Building the perfect snacker

[Misfit]

This snack-food corporation has a creepy plan to watch you in the grocery store

It's not quite "Minority Report"-levels of creepiness, but it's getting there.

Mondelez International, whose properties include Chips Ahoy, Nabisco, Ritz and other high-profile snack brands, says it's planning to debut a grocery shelf in 2015 that comes equipped with sensors to determine the age and sex of passing customers.

The shelf, which is hooked up to Microsoft's Kinect controller, will be able to use basic facial features like bone structure to build a profile of a potential snacker, Mondelez chief information officer Mark Dajani told the Wall Street Journal. While pictures of your actual face won't be stored, aggregate demographic data from thousands of transactions will be.

 

[Caution]

This snack-food corporation has a creepy plan to watch you in the grocery store

It's not quite "Minority Report"-levels of creepiness, but it's getting there.

Mondelez International, whose properties include Chips Ahoy, Nabisco, Ritz and other high-profile snack brands, says it's planning to debut a grocery shelf in 2015 that comes equipped with sensors to determine the age and sex of passing customers.

The shelf, which is hooked up to Microsoft's Kinect controller, will be able to use basic facial features like bone structure to build a profile of a potential snacker, Mondelez chief information officer Mark Dajani told the Wall Street Journal. While pictures of your actual face won't be stored, aggregate demographic data from thousands of transactions will be.

Ya I was looking at a few things like this the other day. Can't find the one site I was looking at but the video on this one gives a brief description.
http://www.nytimes.com/2013/07/15/business/attention-shopper-stores-are-tracking-your-cell.html

 

[nomoney]

Oh look, fatty mcgee has been to our cookie isle 4 times this week; but only over to the produce section once. Raise that porkers health care premiums!

 

[b23hqb]

Sounds like a device, that once located, should be easy to ruin or evade.

Voyeurism in the cookie aisle? Should be illegal and immoral, right?

Really creepy, and I will certainly avoid those stores and products that deploy it.

 

[PJumper]

This snack-food corporation has a creepy plan to watch you in the grocery store

It's not quite "Minority Report"-levels of creepiness, but it's getting there.

Mondelez International, whose properties include Chips Ahoy, Nabisco, Ritz and other high-profile snack brands, says it's planning to debut a grocery shelf in 2015 that comes equipped with sensors to determine the age and sex of passing customers.

The shelf, which is hooked up to Microsoft's Kinect controller, will be able to use basic facial features like bone structure to build a profile of a potential snacker, Mondelez chief information officer Mark Dajani told the Wall Street Journal. While pictures of your actual face won't be stored, aggregate demographic data from thousands of transactions will be.

Just a strategic marketing tool using modern technology. It's just like a one of those surveys that you were asked to participate. This is just more accurate since people tend to lie when they participate in surveys. With tech they can tell the sex, ethnic background, and average age of those looking/buying their products and target them for advertizing. Don't be so paranoid.