Vrai, are you buying beer 10-30 gallons at a time, a couple times a week? If you are maybe that's why you're having trouble understanding the issues with unlimited profits for the oil companies.
Some folks think that 10% profit is a pretty measely figure, and they're right - 10% isn't all that much. There are lots of companies that make 100%+ profits, and good for them. Chicken farmers make about 1.5% profit (about .02 cents per bird) which sucks for them. And if we were able to treat chicken the way some of you feel oil should be treated, a bucket of KFC would cost about $50, which would lead to KFC going out of business because people can easily live without KFC.
But what really bothers me is this inviolate attitude some people have towards oil companies... it's almost a God-like view sometimes. They're just friggin companies!!! I find it pretty much insane that some consumers would be willing to let oil companies do whatever the F' they want in the name of profits, while our food prices go up, our gas prices go up, our ability to travel goes down, airlines go under, etc. Ultimately, oil companies exist to service us, not the other way around... which is how things are run today. I can't imagine how it feels to have this attitude of "I'll pay any price for gasoline, or groceries, or anything else in order to maintain the "right" of the oil companies to make every penny they can!"... and to be honest I don't want to.
I can just imagine you and fromtexas pulling into the local Exxon station and pumping your gas while you grumble and curse those of us who would dare to tell the oil companies how much they can charge or how much they can make. "Why the nerve... how un-American... how un-free market!" while your kids ask to go into the gas station to buy a candy bar or a drink. "Forget it kids... they charge too much for that stuff in there. We'll get some snacks at the grocery store where they're much cheaper" comes the reply. Ah yes, the spirit of competition in the free market place finally shows up.