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Despite the name, CCF does not proselytize Christianity in the areas that it helps. According to its Web site, CCF "respects the cultural heritage and the personal pride and dignity of the families it assists."
In May of 2004, CCF became the subject of some contention when Christian charity watchdog group Wall Watchers sent a "donor alert" via e-mail to about 2,500 subscribers, informing them that the name of the charity -- Christian Children's Fund -- was designed to intentionally mislead its donors into thinking it was a faith-based missionary group.[5] Howard Leonard, a chief executive of Wall Watchers, was quoted by a magazine as saying, "It isn't Christian in the way we look at it. If you're going to be bringing help to these children, you should be bringing the Gospel."
A spokesperson for the group said that the organization does not proselytize any person to a faith, rather its name is derived from its founder, a Presbyterian minister who believed in "Christian principles," such as "love thy neighbor as thyself."
In May of 2004, CCF became the subject of some contention when Christian charity watchdog group Wall Watchers sent a "donor alert" via e-mail to about 2,500 subscribers, informing them that the name of the charity -- Christian Children's Fund -- was designed to intentionally mislead its donors into thinking it was a faith-based missionary group.[5] Howard Leonard, a chief executive of Wall Watchers, was quoted by a magazine as saying, "It isn't Christian in the way we look at it. If you're going to be bringing help to these children, you should be bringing the Gospel."
A spokesperson for the group said that the organization does not proselytize any person to a faith, rather its name is derived from its founder, a Presbyterian minister who believed in "Christian principles," such as "love thy neighbor as thyself."