People are catching on.. stores like Best Buy, Circuit City, Staples, and even Target have sales on quality "stuff" on black Friday, Wal-Mart loads up with junk that they pretend is a great deal.. a "Duralast" DVD player is junk at any price.. I'd rather pay $50 for a $100 DVD player at Best Buy then a worthless DVD player for $15 at Wal-Mart.