Say goodbye to Phil Donahue – the '60s-style liberal talk show host won’t be talking to MSNBC’s shrunken viewership after Friday – the cable network has fired him.
What has been rumored for months is now a fact. The ill-fated Donahue show was from the beginning a ratings disaster. According to the Washington Post, during this so-called "sweeps" month, where ratings are closely monitored with an eye toward setting advertising rates, "Donahue" averaged a mere 446,000 viewers. Fox’s Bill O'Reilly attracted 2.7 million viewers, up 28 percent from February 2002, according to Nielsen Media Research, while CNN’s Connie Chung averaged 985,000 viewers this month, Nielsen said.
At one point in his short and dismal rebirth as a talk show host, Donahue’s ratings almost shrank to the point where they vanished from the scale.
"We're proud of the program and we're disappointed that the show was not able to attract the viewership we had hoped for and expected," Erik Sorenson, MSNBC president, told the Post. "We thank Phil and his staff for their dedication, commitment and passion."
So much for that mythical audience Democrats say is allegedly starved for a diet of liberal palaver.
What has been rumored for months is now a fact. The ill-fated Donahue show was from the beginning a ratings disaster. According to the Washington Post, during this so-called "sweeps" month, where ratings are closely monitored with an eye toward setting advertising rates, "Donahue" averaged a mere 446,000 viewers. Fox’s Bill O'Reilly attracted 2.7 million viewers, up 28 percent from February 2002, according to Nielsen Media Research, while CNN’s Connie Chung averaged 985,000 viewers this month, Nielsen said.
At one point in his short and dismal rebirth as a talk show host, Donahue’s ratings almost shrank to the point where they vanished from the scale.
"We're proud of the program and we're disappointed that the show was not able to attract the viewership we had hoped for and expected," Erik Sorenson, MSNBC president, told the Post. "We thank Phil and his staff for their dedication, commitment and passion."
So much for that mythical audience Democrats say is allegedly starved for a diet of liberal palaver.