Facebook-Google 'cold war' suddenly gets hot
Surreptitious PR campaign shines spotlight on rivalry
Computerworld - Facebook's surreptitious public relations campaign against Google shows how intense the competition has become between the two companies -- and what lengths Facebook will go to in the fight.
"There's always been a cold war with skirmishes on varying fronts since Facebook came on the scene so big," said Dan Olds, an analyst with The Gabriel Consulting Group. "They increasingly see themselves as rivals with Google for advertising dollars. This shouldn't be a surprise to anybody. The competition? It'll probably go even farther. We'll see more hard-nosed competition coming."
Facebook admitted this week to hiring a well-known PR firm to plant anti-Google stories in the media.
