I can't comment on the Fire Stick but I really like the Roku Ultra we bought. I have three Roku models now, and the higher end one is definitely worth the extra money, with the remote which includes the earphone jack and the TV power and volume buttons. Overall, the Roku is very well implemented, very responsive, and does a great job with YouTube TV plus all its custom channels. Also, Apple just released an AppleTV app for Roku, meaning you have access to Apple-specific content without paying for an AppleTV.