E
EmptyTimCup
Guest
Google Caters to Copyrights
Google Inc. said its search engine would begin to penalize websites suspected of improperly posting copyrighted material, a gesture meant to succor media companies that have long complained about the issue.
In a post Friday on Google's blog, Amit Singhal, a top search executive, said Google's Web "search algorithms," which determine how websites are ranked in search results, would now take into account the number of valid copyright removal notices that Google receives for a particular site.
"Sites with high numbers of removal notices may appear lower in our results," he said.
The move comes as Google itself is attempting to become a major seller and distributor of professional video and music content through a variety of services, from its YouTube video site to the Google Play online-media store to its pay-TV service in Kansas City, which required deals with cable-channel networks. It is pursuing such initiatives partly in a bid to compete with Apple Inc. and Amazon Inc., among other tech companies that distribute media.
it is not Google's JOB to Police the Interwebs