Iconic American motorcycle's muscular image and value of its bikes face headwinds
Harley-Davidson is facing biker backlash over fears that the American motorcycle manufacturer born with the renegade image is now identifying as woke.
"@harleydavidson has been one of the most beloved brands in America but recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke," filmmaker Robby Starbuck shared with his more than 528,000 followers on X in late July.
The bike brand's apparent decision to volunteer for the culture wars in America has been a high-octane topic at the 84th annual Sturgis Motorcycle Rally in South Dakota this week, according to both attendees and numerous social media postings.
The situation has drawn comparisons to the Bud Light "unforced error" of 2023 in the wake of the beer brand's decision to partner with Dylan Mulvaney, a social media influencer and trans activist.
Joe Six Packs launched an organic nationwide boycott against America's then most-popular beer brand in response. Bud Light has not recovered.
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Harley-Davidson is facing biker backlash over fears that the American motorcycle manufacturer born with the renegade image is now identifying as woke.
"@harleydavidson has been one of the most beloved brands in America but recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke," filmmaker Robby Starbuck shared with his more than 528,000 followers on X in late July.
The bike brand's apparent decision to volunteer for the culture wars in America has been a high-octane topic at the 84th annual Sturgis Motorcycle Rally in South Dakota this week, according to both attendees and numerous social media postings.
The situation has drawn comparisons to the Bud Light "unforced error" of 2023 in the wake of the beer brand's decision to partner with Dylan Mulvaney, a social media influencer and trans activist.
Joe Six Packs launched an organic nationwide boycott against America's then most-popular beer brand in response. Bud Light has not recovered.
Harley-Davidson faces 'woke' accusations from Sturgis bikers: 'Breaks my heart'
Harley-Davidson is facing a Bud Light-level backlash at the Sturgis Motorcycle Rally in South Dakota, the world's largest gathering of bikers, over concerns the company has gone woke.