Help me understand this Zogby question

[vraiblonde]

On each of the surveys over the last several months, the Zogby poll ALWAYS asks "How often do you shop at Wal-Mart?"

Doesn't matter if the poll is about abortion, the war, Supreme Court nominees - whatever. He always asks how often I shop at Wal-Mart.

Why do you suppose he does that?

 

[tomchamp]

AFL-CIO

 

[vraiblonde]

AFL-CIO

That's what I thought but, shoot, everybody shops at Wal-Mart (except me - we have a Target). How would answering that question tell them anything?

 

[MMDad]

On each of the surveys over the last several months, the Zogby poll ALWAYS asks "How often do you shop at Wal-Mart?"

Doesn't matter if the poll is about abortion, the war, Supreme Court nominees - whatever. He always asks how often I shop at Wal-Mart.

Why do you suppose he does that?

Wal-Mart pays them to add the question. First, it gives WM shopper data. Second, it gets the name out there without it being an obvious banner ad. I think it is unethical and removes any semblance of impartiality ( ).