nhboy
Ubi bene ibi patria
"Though women make 85 percent of all consumer purchases, marketers rarely recognize the extent of women's buying power, technical savvy or confidence."
"Marketers, Barletta says, "are worried that marketing to women means making it pink and that would horrify men. ... They don't know what marketing to women is."
"Much has been said and lamented over the years -- including by me in columns in this space -- of marketing that gets women to open up their wallets through a sort of psychological mugging. Ads target us with the self-improvement message. One example that comes to mind is Nutrisystem's touting of going from an already modest dress size to an even smaller one ("I went from a size 10 to a size 4!"). The relentlessly repeated premise is that we're inadequate. Unattractive. Unworthy."
"Then there's the reality. Barletta describes women now between 50 and 75 -- a group virtually ignored by marketers -- as "the healthiest, wealthiest, most educated, active and influential generation of women in history."
How Advertisers Psychologically Mug Women | Reproductive Justice and Gender
"Marketers, Barletta says, "are worried that marketing to women means making it pink and that would horrify men. ... They don't know what marketing to women is."
"Much has been said and lamented over the years -- including by me in columns in this space -- of marketing that gets women to open up their wallets through a sort of psychological mugging. Ads target us with the self-improvement message. One example that comes to mind is Nutrisystem's touting of going from an already modest dress size to an even smaller one ("I went from a size 10 to a size 4!"). The relentlessly repeated premise is that we're inadequate. Unattractive. Unworthy."
"Then there's the reality. Barletta describes women now between 50 and 75 -- a group virtually ignored by marketers -- as "the healthiest, wealthiest, most educated, active and influential generation of women in history."
How Advertisers Psychologically Mug Women | Reproductive Justice and Gender
