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Power with Control
Revealed: The secret notes of Blue Origin leaders trying to catch SpaceX
"They have a customer focus. We should too."
arstechnica.com
The consultants identified SpaceX as having a strong emphasis on satisfying customers, seeking to provide desirable services at a lower cost.
"They have a customer focus," a Blue Origin executive wrote in response. "We should too. In many cases we view the customer as a nuisance. This is the case with LSA (Launch Services Agreement, or the US Space Force), satellite launch for NG (satellite customers for the New Glenn rocket), and astronauts for NS (New Shepard). We need to change this culture."