R
RadioPatrol
Guest
How to sell Windows Vista to white people
Microsoft is pulling out all the stops to buff the image of its startingly unpopular operating system, Windows Vista. Nothing so far has worked. Don't worry, Apple and Linux fans -- Microsoft is not doing anything threatening, such as actually improving the software.
Instead, the company is paying aging comedian and (reformed?) Mac enthusiast Jerry Seinfeld $10 million to be the product's spokesmonkey. At least one of the ads looks like it was shot against a Brooklyn backdrop by Michel Gondry, the french auteur beloved by white people. Who's responsible for this sudden rush to be hip?
This sounds like the work of Alex Bogusky, the studvertiser at Mac-worshiping ad firm Crispin Porter & Bogusky. Guess Gondry won't be touring Apple stores to promote his next film. (Photo by AP/Franka Bruns)
Microsoft's ad agency says it "exists because of the Mac"
Before it landed Microsoft's $300 million account and hired Jerry Seinfeld as a spokesperson, the admen of agency Crispin Porter & Bogusky met with Fast Company's Danielle Sacks in April 2007. That's when Alex Bogusky explained exactly what kind of computers it uses, and why:
Crispin sort of exists because of the revolution in desktop publishing that the Mac brought about. You could be a small shop and compete against Madison Avenue for the first time because all the tools were in your computer.
Sacks then asked if CP&B plans to force employees off their Macs now that it's Microsoft's agency. Rob Reilly, Bogusky's executive on the Microsoft account, answered: "It's not a matter of forcing people. It's getting them to want to use it. If you can't, you're not going to do great advertising."
Ooo SNAP
Last edited by a moderator: