The emerging competition has far more experience in the car development and production business. Elon's company has been nothing but a money burner.
https://www.bloomberg.com/news/articles/2018-05-02/germany-s-electric-cars-are-coming-for-elon-musk-and-tesla
https://www.bloomberg.com/news/articles/2018-05-02/germany-s-electric-cars-are-coming-for-elon-musk-and-tesla