In support of the bigger woman, Marks & Spencer's J-cup revolution

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"Sizing up the market is crucial in the battle to sell clothes.

Which is why Marks & Spencer, with a keen eye on the developing physique of the average British woman, has taken steps to expand its lingerie department.

The company is to stock J-cup bras for the first time to cater for gradually increasing breast measurements.

That means its range will include four new sizes at the upper end. :

In support of the bigger woman, Marks & Spencer's J-cup revolution | the Daily Mail
 
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