No Trump bump: MSNBC hemorrhaging viewers since Election Day, sheds more than half of primetime audience
'It's a stale product no one will want to listen to going forward,' Curtis Houck says
MSNBC’s reliably liberal audience has tuned out the anti-Trump network since Election Day with a staggering 54% drop in primetime viewership.
MSNBC averaged 1.1 million viewers during the month of October but plummeted to an average audience of 736,000 on Wednesday, Thursday and Friday of last week following President-elect Donald Trump’s historic landslide victory over Vice President Kamala Harris. MSNBC’s remarkable 31% drop comes as Fox News Channel’s viewership grew by 61% over the same time period.
MSNBC also shed 26% of its year-to-date totals, but things got even worse in primetime.
During the primetime hours of 8-11 p.m. ET, MSNBC averaged 1.8 million total viewers in October but viewership of "Alex Wagner Tonight," "All in with Chris Hayes" and "The Last Word with Lawrence O’Donnell" have averaged only 808,000 total viewers since election night. The 54% drop represents more than half of the network’s primetime viewers, and MSNBC is also down 51% from its year-to-date totals while Fox News is up 58% in primetime compared to 2024 averages.
www.foxnews.com
'It's a stale product no one will want to listen to going forward,' Curtis Houck says
MSNBC’s reliably liberal audience has tuned out the anti-Trump network since Election Day with a staggering 54% drop in primetime viewership.
MSNBC averaged 1.1 million viewers during the month of October but plummeted to an average audience of 736,000 on Wednesday, Thursday and Friday of last week following President-elect Donald Trump’s historic landslide victory over Vice President Kamala Harris. MSNBC’s remarkable 31% drop comes as Fox News Channel’s viewership grew by 61% over the same time period.
MSNBC also shed 26% of its year-to-date totals, but things got even worse in primetime.
During the primetime hours of 8-11 p.m. ET, MSNBC averaged 1.8 million total viewers in October but viewership of "Alex Wagner Tonight," "All in with Chris Hayes" and "The Last Word with Lawrence O’Donnell" have averaged only 808,000 total viewers since election night. The 54% drop represents more than half of the network’s primetime viewers, and MSNBC is also down 51% from its year-to-date totals while Fox News is up 58% in primetime compared to 2024 averages.
No Trump bump: MSNBC hemorrhaging viewers since Election Day, sheds more than half of primetime audience
MSNBC averaged 1.1 million viewers in October but plummeted to an average audience of only 736,000 following Trump’s historic landslide victory
www.foxnews.com
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