You’ve got to hand it to Stanley — the quality is top-notch. And the brand has expertly handled marketing opportunities to entice the new consumer demographic. Just a couple of months ago, one woman posted a TikTok of her Stanley tumbler sitting in the cup holder of her car — which had been completely burned down. But the cup? Unscathed but for a little soot and a deformed straw. In the video, the woman even picks up the product and shakes it, revealing that there’s somehow still ice inside.“Everybody’s so concerned about if the Stanley spills, but what about if it melts? [It went through] a fire yesterday, and it still has ice in it,” she announces.
In a response video, the president of Stanley announced the company would send the woman some new cups. Not only that: “We’ve never done this before, and we’ll probably never do it again, but we’d love to replace your vehicle,” he said.
The original car fire video is approaching 100 million views, and Stanley’s response has more than 50 million — and that’s just on TikTok. Brilliant.
It’s no wonder consumers are impressed. And hey, everybody’s entitled to drink her beverage from her vessel of choice. There’s nothing wrong with investing in quality-made merchandise. So if you prefer a massive Stanley to a Yeti or a Hydroflask or a good old-fashioned drinking glass, fine.
But three? A dozen? One in every color? What the heck is going on?
There’s obviously more to Stanley’s popularity than its quality. The obsession didn’t start with Stanley’s literal trial by fire, and the madness isn’t limited to one dramatic instance of Starbucks parkour and thievery.
Ladies, Please: One Stanley Cup Per Person
Influencers created an insatiable thirst for more stuff that the Stanley cup can never quench.
thefederalist.com
Meh .... my Yeti 30oz cup has done well for 5 yrs now
