The Free Enterprise Project’s David Almasi approached Levi’s executives with polling data which showed that many customers tended to shop elsewhere following the company’s adoption of gun control. Yet the executives were unmoved. The Free Enterprise Project reported that “leaders of the clothing manufacturer stood their ground, telling shareholders they would continue to risk profit and the company’s future by pursuing what they refer to as a ‘values-driven’ business model.”
Almasi spoke to Breitbart News’ about Levi Strauss’ gun control position, saying:
https://www.breitbart.com/politics/...-control-push-whether-customers-agree-or-not/
Almasi spoke to Breitbart News’ about Levi Strauss’ gun control position, saying:
Almasi noted that Levi’s is “putting politics ahead of pants.”Levi’s is all-in with the social justice warriors. In addition to anti-gun activism, they are also lending corporate support for environmental causes and various matters associated with leftism. Levi’s will continue its anti-gun activism and support for anti-gun causes even after the Free Enterprise Project gave them polling data showing it hurts their reputation and can drive customers elsewhere. Taking on this unnecessary risk is an affront to investors of any political alignment. Levi’s owes it to its investors, employees and business partners to remain politically neutral to protect the brand.
https://www.breitbart.com/politics/...-control-push-whether-customers-agree-or-not/