Mall Will Page Kids to See Santa Claus

jazz lady

~*~ Rara Avis ~*~
PREMO Member
KALAMAZOO, Mich. - Children anxious to see Santa Claus at The Crosswinds mall this holiday season may have to wait, but it won't be in a long line.

Santa's helpers will instead hand out pagers that will beep, flash and vibrate to alert parents and kids when it's time for children to take their turn on Santa's knee.

Families can carry the pagers — similar to those handed out at restaurants — throughout the mall, allowing them to get more Christmas shopping done without losing a precious place in line.

"We'll never have a line more than 12 families," Crosswinds marketing representative Al Shifflett III told the Kalamazoo Gazette. "No one should have to wait (in line) more than 30 minutes."

In previous years, visitors have had to wait up to two hours to meet the man from the North Pole.

Santa's helpers will continue paging until a family comes for its visit, Shifflett said.
 

jazz lady

~*~ Rara Avis ~*~
PREMO Member
I didn't know whether to applaud them for their ingenuity or be appalled by the total tackiness of it all.

The crassness of Christmas continues...
 

Tonio

Asperger's Poster Child
Originally posted by jazz lady
The crassness of Christmas continues...

Agree. Reminds me of waiting for a table at Outback or Olive Garden.

Any better ideas on crowd control during Santa's Lap season?
 

Dymphna

Loyalty, Friendship, Love
It's a great marketing tactic.

The mall didn't commercialize Christmas or make it crass, they are just taking advantage of the fact.
 
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