Misfit
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Whoops! Target Inadvertently Offers 'Manatee' Dresses For Plus-Size Women - Forbes
In the Twitter era, marketers have to be extra careful that what they put on their websites isn’t offensive, even intentionally. Extra, extra careful.
Witness what happened yesterday when self-described “Digital Maven” Susan Clemens was shopping on Target.com and noticed an odd discrepancy: The same style of dress in the exact same color was labeled differently depending on the size. The name of the color on the plus-size version was suggestive, and not in a flattering way.
In the Twitter era, marketers have to be extra careful that what they put on their websites isn’t offensive, even intentionally. Extra, extra careful.
Witness what happened yesterday when self-described “Digital Maven” Susan Clemens was shopping on Target.com and noticed an odd discrepancy: The same style of dress in the exact same color was labeled differently depending on the size. The name of the color on the plus-size version was suggestive, and not in a flattering way.