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Mars Inc. said Monday it will continue to use 100 percent cocoa butter in its U.S. chocolate products, bucking an industry campaign to allow cheaper vegetable oils to be substituted.
"Changing the definition of what chocolate is would be a mistake," said Todd Lachman, president of Hackettstown, N.J.-based Mars Snackfoods US. "The bottom line is that we're not going to change our chocolate.
Today, Mars US chocolate products are pure, authentic chocolate and they're going to stay that way."
The company could have saved millions of dollars by going along with the move, but allowing vegetable oil would have diluted the quality of its chocolate, he said.
Mars' products include M&Ms, Dove Chocolate, Snickers, Milky Way, 3 Musketeers and Twix.
My kind of company!