GWguy
*
Literally.
Millennials, Gen Zers opt out of deodorant use, one company calls on Justin Bieber for help
A new study is causing quite the stink after finding that a good portion of Millennials and Generation Zers are turning away from deodorant use, prompting one company to rely on celebrity stardom to change that.
www.foxnews.com
A June poll conducted by YouGov Plan and Track found that among 18- 24 year-olds, nearly 40 percent said they haven’t applied deodorant or antiperspirant the last month. The difference among 25 - 34 year-olds only slightly changed to 31 percent who also ditched the hygiene products in the last month.
The poll also revealed that when asked if those same groups purchased either product in the last year, more than 37 percent and 48 percent, respectively, said they have not.