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New Le Meridien Study Reveals More People Choose Coffee over Sex for Their Morning Buzz - MarketWatch
The Le Meridien survey, conducted in advance of International Coffee Day on September 29, found that coffee surpasses sex as the ideal wake-up call according to more than half (53%) of the global respondents. The study also established that coffee drinkers are addicted to this morning ritual as 54% of respondents make their morning brew right at home and an overwhelming 78% would rather give up alcohol, social media or sex with their spouse for a year rather than forfeit coffee - proving that a bean buzz remains the ultimate high.
The Le Meridien survey, conducted in advance of International Coffee Day on September 29, found that coffee surpasses sex as the ideal wake-up call according to more than half (53%) of the global respondents. The study also established that coffee drinkers are addicted to this morning ritual as 54% of respondents make their morning brew right at home and an overwhelming 78% would rather give up alcohol, social media or sex with their spouse for a year rather than forfeit coffee - proving that a bean buzz remains the ultimate high.