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" SAN DIEGO — The Marine Corps is launching a new recruitment ad campaign meant to draw millennials by showing Marines as not only strong warriors but good citizens.
"Battles Won" is the name of the campaign that includes TV ads and online clips of Marines unloading "Toys for Tots" boxes and real video of a Marine veteran tackling an armed robber.
The campaign has been in the works for months, but its release comes as the Marine Corps' image has taken a beating amid an investigation into nude photos of female Marines posted without their consent on a private Facebook page used by Marines.
The Marine Corps is in the process of trying to boost its numbers and recruit more women, and the new TV ads include clips of women in combat fatigues. But Marine Corps officials said the campaign is not aimed at a particular demographic other than those of recruiting age. "
http://www.stripes.com/news/us/new-ads-show-marines-as-good-citizens-warriors-1.459107#.WMwGkWvdnKv
"Battles Won" is the name of the campaign that includes TV ads and online clips of Marines unloading "Toys for Tots" boxes and real video of a Marine veteran tackling an armed robber.
The campaign has been in the works for months, but its release comes as the Marine Corps' image has taken a beating amid an investigation into nude photos of female Marines posted without their consent on a private Facebook page used by Marines.
The Marine Corps is in the process of trying to boost its numbers and recruit more women, and the new TV ads include clips of women in combat fatigues. But Marine Corps officials said the campaign is not aimed at a particular demographic other than those of recruiting age. "
http://www.stripes.com/news/us/new-ads-show-marines-as-good-citizens-warriors-1.459107#.WMwGkWvdnKv